News Snapshot:
WeChat Mini Programs (MPs) are mini Apps built within the WeChat super App, and have risen in popularity since their launch in 2017. Now there are over 3 million WeChat MPs (compared to around 2 million Apps on the Apple Store. One of the most common questions clients ask us when they strengthen their focus on China is whether to build an e-commerce WeChat MP or an App. This is not just restricted to traditional retailers, but also clients embarking on their Direct-2-Customer (D2C) transformation journey, such as an automotive manufacturer moving to an agent direct selling model (vs through...
