News Snapshot:
Direct-to-Consumer Pharmaceutical Advertising Written by ncbi.nlm.nih.gov Direct-to-consumer pharmaceutical advertising (DTCPA) has grown rapidly during the past several decades and is now the most prominent type of health communication that the public encounters. 1 – 3 The FDA regulates DTCPA, but critics say that the rules are too relaxed and inadequately enforced. 4 – 6 Although only limited data exist, research suggests that DTCPA is both beneficial and detrimental to the public health. 4 , 6 , 7 The number of arguments that favor or oppose DTCPA is fairly evenly balanced, and viewpoints presented by both sides can be supported with...
