E-commerce in South East Asia grows at an exponential rate


Source: thedrum.com thedrum.com

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Digital retail in South East Asia grew 85% year-on-year and the region is on track to see almost 80% of consumers go digital by the end of 2021. The growth in SEA outpaces the likes of China (5%), Brazil (14%) and India (10%), according to Facebook and Bain & Company’s annual SYNC Southeast Asia report. “It is clear that the pandemic continues to push people online at an aggressive pace. People in South East Asia are forming new habits related to online discovery, consideration, and purchase,” said Benjamin Joe, the vice president for South East Asia at Facebook. “For both...