Brand-building and ad spend by Media: WARC

WARC is part of specialist information, data and analytics effort that brings evidence to the heart of marketing decisions. In a series of reports it availed to AMEinfo, WARC draws a picture that portrays the efforts behind global brand building, ad spend growth and the trends and categories where this happens. We organized a summary in this article. Brand building Brand-building remains important in the digital economy, as demonstrated by the growing investment in brand advertising by FAANG companies (Facebook, Amazon, Apple, Netflix, Alphabet's Google), which now account for 4% of the total global ad spend, per WARC Data. Conny…