'Naked' soap, refillable lipstick: to use less plastic, the beauty industry pivots to recycling and refill options

As plastics horror stories pile up, consumers across the world are turning away from the modern convenience of plastic packaging – or at least trying to avoid single-use plastic as much as they can. There have been too many dead whales found full of disposable bags and bottles ; river mouths choked with trash that never rots; beaches carpeted with plastic rubbish. The mood has shifted, and sustainability is becoming a watchword. The beauty industry, once a massive user of plastic sachets, packs, bottles and tubes , is sensing a shift in attitudes, and the big swing to recycle and…