Chinese fashion and beauty brands are making significant inroads into Singapore’s retail landscape, with a slew of new entrants and established players expanding their presence across malls in the city. One notable example is the Guangzhou-based EPO Fashion Group, led by CEO Mr Jin Chenhao, which owns popular Chinese fashion brands Edition and Mo&Co. Their strategic move to introduce stores in Singapore signifies the city-state’s attractiveness as a market outside of China. Mr Jin highlights Singapore’s appeal due to its stable high-net-worth clientele, preference for mid- to high-end womenswear, and the cultural harmony that resonates with their brands’ aesthetics. Moreover,…
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