The wellness world’s conspiracy problem is linked to Orientalism


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There is a type of “all-natural” Instagram influencer who, at first glance, appears to be all about living her best, healthy life. She is an avid proponent of meditation, clean eating, yoga, and a vague form of Asian spirituality. Her approach to life — and health — is “holistic.” And her social media feeds are a whiplash of content, ranging from the benefits of gua sha and ayurvedic diets to her skepticism about the effectiveness of masks and vaccines. Over the past year of the pandemic, the wellness space — a blanket term used to describe practitioners and promoters of...