New Research Signals The Rise Of A Growing Aspirational Consumer Class In Hong Kong, Increasingly Dominated By Millennials, According To New Research By IAB SEA+INDIA And Carousell Media Group 香港新浪

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HONG KONG SAR - Media OutReach - 13 July 2021 - According to a new report published by Carousell Media Group (CMG) and IAB Southeast Asia and India (IAB SEA+India), income levels and purchasing patterns in Hong Kong signalled towards a growing aspirational consumer class. 64% of Hong Kongers noted that their household income was in the top 50% income tier. The report on the Millennial Motivations and Buying Behaviours Online across Southeast Asia and Hong Kong, conducted across five Carousell Group's markets - Singapore, Hong Kong, Philippines, Malaysia (for both Carousell and Mudah.my platforms) and Vietnam (Cho Tot) with...