Here’s why Vitasoy needs to overcome the ‘Get out of mainland China’ boycott after stock market beating


Source: scmp.com scmp.com

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Vitasoy International, one of Hong Kong‘s largest non-carbonated beverage manufacturers, is facing possibly its biggest corporate crises in recent decades following a consumer boycott in mainland China over a leaked internal memo. That memo, penned by a now-dismissed employee, was sympathetic to the family of a manager whom police described as a lone-wolf terrorist , who attacked a policeman, before fatally turning it on himself. Vitasoy shares plunged 10 per cent to HK$26.45 in Hong Kong last week, wiping out HK$3.15 billion (US$406 million) of market value. It was the biggest drop since a 21 per cent slump in the...