Kering ramping up digitalization in China


Source: chinadaily.com.cn chinadaily.com.cn

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Consumers browse Gucci products at a store in Wuhan, Hubei province, in February. [Provided to China Daily] Amid the outbound travel restrictions due to the COVID-19, prominent luxury house Kering Group has been further leveraging its digital ecosystem to deliver fluid shopping experiences both online and offline in China-its fastest-growing market globally in the first quarter this year-said a top executive. Gregory Boutte, chief client and digital officer of France's Kering Group-which manages a series of renowned fashion, leather goods, jewelry and watch brands-said China is a critical market for the group in terms of retail growth potential and digital...