Digital advertising in China: what's next?

Source: Genesis Digital advertising has dominated media spend for some time in China. By 2019, brands were spending more than one and half times of their advertising budget on Alibaba platforms than they spent on television commercials. Once Covid hit, ad spending shifted further to online platforms, with digital ad revenue growing 23% last year in China, against an overall 15% fall in media spend in the 9-months to September. SEE ALSO : 'Grocery community group buying' concept rising in China Yet even with more Chinese consumers online, the increased competition from advertisers has made it more challenging and expensive…