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How women’s digital habits are evolving in China in 2021 How women’s digital habits are evolving in China in 2021 “Women hold up half the sky,” former Chinese leader Mao Zedong famously said. More than fifty years on, women in China are doing so online, driving digital trends and fast becoming a cohort that marketers ignore at their peril. By the simplest measures, digital participation is robust among women. In 2020, nearly half (49.4%) of the country’s internet users were female, according to our latest estimates. In fact, internet penetration among females was 69.2%, surpassing the penetration rate among males...
