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COVID-19 continues to batter H&M as it faces a conundrum in China GlobalData Retail 6 6th, 2021 17:05) A year into the COVID-19 crisis as demand for apparel remains muted, H&M’s reliance on Europe and the US has led to dented sales in Q1, with China the only top ten markets in growth as it was up against negative comparatives as stores were closed last year. H&M must continue to prioritise the improvement of its online offer as the pandemic has caused a long-term shift in consumer habits that retailers must embrace to thrive. Credit: pixiaomo via Shutterstpck. Share Article...
