China Retail Updates: Smart Markets, IPO News and Balcony Gardeners


Source: producereport.com producereport.com

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Send by email MissFresh creates “Smart Food Markets” In recent days, an internal announcement from MissFresh (Meiri Youxian) proclaimed that the company has expanded its vision, aiming to become China’s number-one digital community retail platform. According to MissFresh CEO Xu Zheng, the company is promoting a new iteration of the traditional food market format, with a focus on five avenues for growth: food, restaurant, education, service and health. The company aims to transform the platform’s “Fresh Market” into a “Fresh Mall.” After signing a contract that saw the platform’s launch in the city of Qingdao, MissFresh recently announced an initiative...