News Snapshot:
How WSJ's Project Boomerang, an effort to retain new readers and build habit, helped it attract a record audience during the pandemic — With a record audience during the pandemic, Project Boomerang focused on getting new and newly-engaged members coming back to The Wall Street Journal and making the most of their subscriptions. About Mediagazer: Mediagazer presents the day's must-read media news on a single page. The media business is in tumult: from the production side to the distribution side, new technologies are upending the industry. Keeping up with these changes is time-consuming, as essential media coverage is scattered across...
