News Snapshot:
Embracing digitalization helps Chinese brands thrive in 2020 Today News Not being allowed to operate physical stores, live commerce was adopted throughout the jewellery industry, especially the major retail chains in China. Chow Tai Fook (CTF) built a smart retail ecosystem that focused on physical stores, supported by online sales and enabled by tool applications, and featuring O2O interaction for attracting customers. In addition to traditional e-commerce platforms such as online flagship stores, Tmall, JD.com etc., CTF promoted online and offline, CloudSales 365 and Cloud Kiosk, which increased its year-on-year growth rate to 67.1% in e-commerce, and 12.0% in sales...
