'Tom and Jerry' to release in China post-Chinese New Year

Source: chinanews.net

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Washington [US], February 22 (ANI): Warner Brothers' live-action-animation hybrid film titled 'Tom and Jerry' is slated to release in China on February 26, which will make it the first foreign film to hit the big screens post-Chinese New Year. As per Variety, the lunar new year public holiday, which this year ran from February 11 to 17, is typically the most lucrative movie-going week of the year, and thus one of the most competitive. Authorities impose an unofficial blackout on imported films during the period as a protectionist measure to ensure strong sales for local content. Most years, the major...