News Snapshot:
Jan 21, 2021 CCI Take: E-Commerce Livestreaming Hits the Global Mainstream Livestreaming has become big business in China in recent years, as platforms and brands alike have seized the opportunity to reach consumers and nudge them along the path to seamless online purchases. From its initial roots in entertainment , where it was used by hopeful singers, comedians, and other performers to stream to fans (in exchange for virtual “gifts”), livestreaming has evolved into a critical area of focus and investment for e-commerce giants like Alibaba and JD.com as well as video platforms such as Douyin, Kuaishou, and Bilibili. Read...
