Global Outlook: Digital-First Kicks In From Asia To Africa


Source: pymnts.com pymnts.com

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Print It only seems fitting that a global pandemic would catalyze a global shift toward online shopping. As the busy year-end holiday season gets underway, PYMNTS looks at how eCommerce marketplaces around the world are preparing – and faring – in the new digital world order. Asia and China It’s not possible to look at AsiaPac eCommerce trends without delving into the fast-growing metrics of its largest individual player: China. Although the Chinese calendar is different, the fourth quarter is filled with consequential retail events – such as Golden Week, New Year and the newest entrant, Singles’ Day , which...