Global carmakers team up with Chinese internet firms – Chinadaily.com.cn

International carmakers are partnering with Chinese internet companies to offer in-car applications familiar to people in the country, as they compete for car buyers in the world’s largest automotive market. QQ music, a popular app in Chinese smartphones, became available last week in Maserati models sold in China, ranging from the Levante sport utility vehicle to the Quattroporte sedan. This is just one example of the features available to Maserati’s Chinese customers after the Italian carmaker introduced a connectivity system developed by Tencent. Mirko Bordiga, managing director of Maserati China, said: “What you should do as a brand is to…