China, Korea and Digital Channels Help to Buoy Mulberry in First Half


Source: wwd.com wwd.com

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Modern Hanfu Dressing Mulberry also confirmed that it took advantage of U.K. government support schemes during lockdown earlier this year. Those cost controls helped to boost group net cash, which increased to 8.6 million pounds from 6.4 million pounds. “COVID-19 has had a dramatic impact on our business and we expect the recovery in our sales levels over the medium term to be gradual. Our objective was to ensure that our cost base is in line with anticipated trading levels,” the company said. As with other fashion and luxury brands, digital sales were robust, rising 68 percent to 23.4 million...