News Snapshot:
China recruits foreign influencers to tout products online November 10, 2020 by drbyos Late at night, Lalo Lopez goes to a small studio in Shanghai for a live broadcast: his mission is to introduce Spanish speakers around the world to Chinese products, from cycling shorts to vacuuming. The 33-year-old Spaniard, who describes himself as an artist, DJ and YouTuber, is among a growing number of foreigners hired by agencies to spread the local craze for selling products live online beyond borders of China. Livestream shopping is estimated to be worth nearly $ 70 billion in China, attracting influencers who test...
