Chinese social media apps held to same standards as e-commerce platforms under new draft regulation

Social media platforms with e-commerce functions should be held to the same regulations as e-commerce platforms, according to a new draft regulation Live-streaming e-commerce is the fastest-growing area of Chinaࢀ™s internet amid the pandemic, but its popularity is also attracting more regulatory scrutiny Live-streamed shopping campaigns on apps such as Douyin and WeChat have received a boost due to the coronavirus pandemic, but the popularity of the format is also attracting more regulatory scrutiny. Social media apps such as Douyin, WeChat and Kuaishou may be subject to the same regulatory oversight as e-commerce platforms like Taobao, Pinduoduo and JD.com in…