ByteDance apps Toutiao, Douyin engage Chinese consumers longer than Tencent’s WeChat, survey says


Source: scmp.com scmp.com

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Users of news aggregator Toutiao spent an average of 73.4 minutes on the app every day, while those on Douyin spent a daily average of 72.9 minutes Super app WeChat, known as Weixin on the mainland, engaged its users by a daily average of 60.6 minutes TikTok owner ByteDance is engaging Chinese consumers longer every day through popular apps Toutiao and Douyin, compared with rival Tencent’s ubiquitous WeChat. TikTok owner ByteDance is engaging China’s consumers longer through its popular apps Douyin and Jinri Toutiao, compared with rival Tencent Holdings ’ multipurpose social media platform WeChat , according to a new...