Singapore’s Shopee to launch a premium online marketplace in 5 Asian countries


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29-September-2020 | 1 min read Image Courtesy: brandinginasia.com Singaporean online marketplace Shopee is gearing up to unveil a premium shopping destination for consumers to gain easier access to high-end brands. Shopee Premium will start by catering to 5 key Asian markets: Singapore, Vietnam, Thailand, Malaysia and Indonesia, and will host top brands like Calvin Klein, Ralph Lauren and L’Occitane, amongst others. With the new premium destination, Shopee aims to help brands enhance customers’ online shopping experience by using the company’s customer insight and brand tools. This is an essential step in the times when there are dozens of online portals...