Campaign Spotlight: Grey Group Hong Kong creates branding and communications for Hong Kong Tourism Board’s first-ever domestic tourism campaign “Hello Hong Kong – Holiday at Home”


Source: adobomagazine.com adobomagazine.com

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Print Advertisement HONG KONG– As the tourism and hospitality industry continues to weather the effects on a global scale, Grey Group Hong Kong (Grey HK) worked with Hong Kong Tourism Board (HKTB) to launch a new and ongoing initiative to inform and encourage the local population’s curiosity about its home city: “Hello Hong Kong – Holiday at Home”. The campaign focuses on bringing the city’s lesser-known treasures to light and reigniting people’s curiosity to explore ‘home’. Aiming for ‘Hongkongers’ to discover the hidden gems of their home city, and rediscover everyday joys with a tourist-lens along with friends and family,...