Grey Hong Kong creates Hong Kong Tourism Board’s first-ever domestic tourism campaign for holidays at home

News Snapshot:

Domestic spending in Hong Kong started slowing down in mid-2019 with citizens then grounded even more when COVID-19 hit. The tourism and hospitality industry continues to weather the effects of the pandemic today which brought together Grey Group Hong Kong and the Hong Kong Tourism Board to launch “Hello Hong Kong – Holiday at Home”, a new and ongoing initiative to inform and encourage the local population’s curiosity about its home city. Grey Group recently were appoined on another 3 year retainer from HKTB. The campaign focuses on bringing the city’s lesser-known treasures to light and reigniting people’s curiosity to...