Average time spent on Instagram doubled and Facebook saw a 35 % jump in time spent with Government of India banning Chinese Apps: Kantar

News Snapshot:

Mumbai: In the wake of GOI banning 59 popular Chinese Apps, Kantar, the world’s leading data, insights and consulting company’s Web Audience Measurement (WAM) panel, released insights on the impact of this ban on consumers’ digital behaviour. The ban as we know, came into effect from June 29, 2020. Akhil Almeida Summarizing the learnings, Akhil Almeida, Vice President (Insights), Kantar, said , “Although consumers lost access to some of their favourite short-form video sharing apps, the bulk of consumers switched over to alternate platforms in an almost seamless manner. We saw that overall time-spent online was not as strongly impacted...