Visiting malls, or buying online? How China is reshaping luxury shopping post-Covid-19


Source: scmp.com scmp.com

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The luxury industry in post-coronavirus China is pinning its hopes on digital makeovers to boost flagging sales, but is it enough – and which brands are as smart as their customers? The luxury industry in post-coronavirus China is pinning its hopes on digital makeovers to boost flagging sales, but which brands are as smart as their customers? With a newly liberated consumerism sweeping across the nation, China is showing signs of an early economic recovery. Most domestic travel and outing restrictions have been lifted, and foot traffic in malls is slowly starting to attain pre-virus numbers. But for the luxury...