Lidl’s rejection in Bath mocked internationally but locals are less fussed

It’s not everyday a local row about whether to build a second Lidl ends up becoming worldwide gossip. The decision to reject plans for a second Lidl supermarket on London Road in Bath should have, in a normal world, stayed in Bath. But social media has a talent for democratising the news. A news anchor in New York or columnist in Beijing would likely never have noticed or cared about how many Lidl stores are in a small English city. The good citizens of the internet, however, took a different view. Lidl had been campaigning for years to build another…