Bayer Consumer Health Deepens China Partnerships to Expand Access

Bayer Consumer Health signed four strategic cooperation agreements with industry partners during the ninth China International Import Expo, extending its efforts to bring health products from research settings into daily consumer use. The agreements with Sirio Pharma, Jointown Pharmaceutical Group, Ruoyuchen and Shanghai Pharma Holding centered on two priorities: evidence-based innovation and channel coordination. The company framed the partnerships as a way to answer two commercial questions facing the consumer health market in China: why products should be trusted, and how they can reach consumers more conveniently. The agreements span scientific research, retail distribution, online commerce and professional medical channels….