Starbucks China Implements New Seating Policy Requiring Purchase for Customers

Starbucks is set to implement a new policy in its China cafes, mandating customers to make a purchase to sit, as part of its strategy to revitalize its presence in the competitive mainland market. The company announced that the nationwide seating policy change will be effective from October 22. Starbucks China emphasized its commitment to enhancing the in-store experience and collaborating with customers to maintain a welcoming atmosphere, stating, “We will continue investing resources to improve the in-store experience, and work together with customers to create and maintain a welcoming third-place experience.” Starbucks China is also planning significant investments in…