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Chinese e-commerce giant Taobao has teamed up with Zhang Linghe from “Pursuit of Jade” to highlight its annual 11.11 sale. The Taobao app now features a customized Zhang-themed interface with daily treasure hunts for users to earn rewards, including products related to the 28-year-old actor. Zhang’s promotion will include video ads, billboards, and 3D displays in key Asian cities, such as Singapore, Hong Kong, Kuala Lumpur, and Bangkok. Offline events inspired by Zhang will also be held in these cities, offering various programs for fans. From Oct 14 to Nov 13, consumers in Singapore are encouraged to participate in the…
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