MINISO Group’s Remarkable Progress Across Mainland China and Overseas Markets

MINISO Group Holding Limited, known for its world-leading IP-driven retail and operation platform, shared an update on the impressive performance of its flagship brand, MINISO. The company reported a substantial growth rate in Total GMV in MINISO Chinese mainland, driven by solid SSSG figures. This growth trajectory showcased an improvement over the previous period, reflecting positive market reception and consumer engagement. During China’s National Day holidays, MINISO Chinese mainland continued to exhibit robust performance, achieving a significant YoY GMV growth. The sustained growth momentum underlines the brand’s resilience and popularity amid festive seasons and highlights its ability to sustain consumer…