Chinese Parcel Giant Speedaf Enters Swiss Market, Threatening Local Logistics Providers

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Chinese online retailers Temu and Shein have sparked a surge of parcels into Switzerland, leading to the entry of Chinese logistics firm Speedaf into the Swiss market. The move is driven by the massive advertising and aggressive pricing strategies employed by the two retailers to establish a strong foothold in the country. Speedaf is positioning itself to be a formidable player in Switzerland with its planned parcel network. According to ETH expert Stephan Wagner, the firm’s ambitious plan to handle up to 50,000 parcels a day is a significant endeavor for a newcomer and could potentially amount to around 15…

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