Acquisition China Expansion Sports
Anta Group has officially become the largest shareholder of Puma, marking a significant advancement in its global expansion strategy. Leveraging complementary strengths and extensive multi-brand management experience, Anta Group aims to assist Puma in unlocking market potentials worldwide, including in China. The acquisition is carried out with full respect for Puma’s rich sports heritage, unique brand identity, corporate culture, independent governance structure, and brand autonomy.
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