Alcoholic Beverage America China Chinese consulate Distribution Economy Europe European Expansion Italy Retail Switzerland United States USA Yunnan
The Consulate General of the People’s Republic of China in Milan recently celebrated the 77th anniversary of China’s founding with a reception, leading to an event focused on promoting the 2026 Chinese Brands Going Global – Worldwide Tour in Europe. Political figures, consular corps members, and representatives from various sectors gathered for insightful discussions on China-EU economic cooperation, global brand expansion, and cultural exchange. The European leg of the tour highlights business visits, trade dialogues, brand showcases, and matchmaking sessions across Switzerland and Italy. Noteworthy participants include national brands like Fenjiu International and Tsingtao Beer, regional products such as Yunnan…
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