Jaguar Land Rover cuts 4,000 jobs and resets break-even to 300,000 cars

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The number that matters in Monday’s Jaguar Land Rover announcement is not 4,000. It is 300,000. That is the annual sales volume at which the company now intends to break even. Its brands have historically sold well over 400,000 vehicles a year. Just Auto made that comparison in its report on the statement. JLR is not trimming to ride out a bad year. It is rebuilding itself as a smaller company on purpose. The job cuts are how it pays for that. JLR said it will cut around 4,000 roles over the next two years. That is roughly 10% of…

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