New Measures Taken in Response to Shopping Coercion for Mainland Chinese Tourists in Hong Kong

Hong Kong’s tourism industry faced recent challenges reflected in the revocation of licenses of two travel agencies and a guide over issues of “coerced shopping”. The Travel Industry Authority’s strict stance was demonstrated when Go Go Ming Travel Services, Grandee Travel Company, and guide Sun Kwun-ying had their licenses revoked. The Authority emphasized a ‘zero-tolerance approach towards coerced shopping and any conduct that damages the tourism industry’s reputation.’ Investigations revealed that the companies involved reportedly neglected necessary steps to safeguard mainland tour group members from coerced shopping practices. Furthermore, the guide was said to have resorted to threatening remarks to…