China Hour Expands Reach of Chinese Audiovisual Content in South Africa Through Multi-Platform Partnership

NANJING, China, Sept. 5, 2026 /PRNewswire/ — “China Hour,” a year-round media initiative jointly operated by Jiangsu Broadcasting Corporation (JSBC) and the South African Broadcasting Corporation (SABC), is significantly expanding the footprint and accessibility of Chinese audiovisual content across South Africa. Marking the first time a Chinese broadcast media institution has established a year-round, dedicated daily broadcast mechanism with an African national public broadcaster, the project leverages SABC’s television network and digital streaming platform, SABC+, bringing over 100 hours of localized Chinese programming directly to South African households since its launch in June 2026. The initiative first gained momentum in…