Raksha Bandhan 2026: Swadeshi Rakhis Gain Popularity As India’s Rakhi Trade Nears ?25,000 Crore

The rakhi market is witnessing a strong shift towards swadeshi and locally produced products ahead of Raksha Bandhan, with traders expecting the country’s rakhi business to reach nearly Rs 25,000 crore this year. The broader festive trade, including sweets, gifts, apparel, electronics and dry fruits, could cross Rs 30,000 crore, according to a report by PTI citing estimates by the Confederation of All India Traders (CAIT). Swadeshi themes reshape the rakhi market Markets across Delhi, including Chandni Chowk, Sadar Bazaar, Karol Bagh, Lajpat Nagar and Rajouri Garden, have seen increased activity ahead of the festival on August 28. Alongside traditional…