Bank China Chinese Investment
Fashion platform Shein is making a bold claim to a premium valuation akin to industry giants like Zara’s parent company Inditex and H&M, backed by its robust business model and expansive global customer base. Internal documents reviewed by the South China Morning Post reveal Shein’s positioning as a global fashion powerhouse rather than a regional Chinese brand, supported by forecasts showing strong net profit growth potential. An unnamed US investment bank has projected Shein’s net profit to outpace Inditex and H&M between 2025 and 2028, a testament to its competitiveness in the market.
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