DFI Expands Market Presence Amid Challenging Landscape in China

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Scott Price, CEO of DFI Retail Group, expressed the difficulties faced in navigating the Chinese retail market due to ‘unsustainable’ online subsidies, making it one of the “hardest markets that exists for retail.” Despite the challenges, the evolving preferences of Chinese consumers towards a higher quality lifestyle present potential growth opportunities for retailers. One proactive step by DFI involves expanding the number of 7-Eleven outlets in mainland China from 2,000 to approximately 3,000 in the coming years. This move aligns with the organization’s strategy to leverage China’s strong supply chain for effective cost control. Authorities in China have cautioned against…

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