AI keeps consumer prices high in ‘RAMaggedon’ chip crunch

Synopsis Memory chip prices are rising significantly due to artificial intelligence demand. This shortage is impacting consumer electronics and potentially vehicles soon. Chipmakers are prioritizing advanced memory for AI training and operations. Customers face higher costs and are delaying purchases or lowering standards. The crunch is expected to continue through 2028 impacting global markets. Print-outs of articles about the global memory chip shortage are pinned beside a price list at a Hong Kong computer shop, offering an explanation to confused customers feeling the pinch. Price rises for goods such as laptops and smartphones, with cars potentially next, have been an…