Inheritance Gap Drives Model Innovation: Century-Old European Niche Beauty Brand Explores “Italy-Hong Kong-China-US” Four-Way Collaborative Globalization Path

— In recent years, a large number of European “small-but-beautiful” family-owned beauty brands-many with decades of heritage, artisanal craftsmanship, and organic R&D capabilities-have fallen into a silent predicament: rich in cultural IP and stringent standards, yet lacking successors and global distribution channels. Against the backdrop of deglobalization and complementary regional advantages, a four-party collaborative model is taking shape: “Italy preserves R&D and cultural roots, Hong Kong serves as the global brand hub, Mainland China anchors the consumer market, and the United States provides standardized global governance.” NATURE BUD, an Italian beauty brand with artistic roots traceable to the 1920s, stands…