Global Brands Embrace AI and Robotics to Compete in China Market

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Multinational companies are turning to advanced technologies like AI and robots in China to stay competitive in the rapidly evolving consumer goods market. Facing tough competition and savvy consumers in China, brands recognize the necessity of integrating AI and robotics into their operations to meet rising demands for efficiency and customization. Leading the way in this trend is L’Oréal, which has significantly ramped up its utilization of AI and automation tools to enhance its e-commerce presence and streamline operations. By establishing an advanced smart manufacturing workshop in Suzhou and incorporating automated sorting systems, mobile robots, and intelligent storage solutions, L’Oréal…

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