S’pore shoppers among S-E Asia’s top spenders on Korean goods on Lazada via its Gmarket tie-up

SINGAPORE – Singapore shoppers have been getting their fix of K-beauty and other South Korean products at home – no air ticket, currency conversion or hangul translation app required. They are among South-east Asia’s top spenders on Korean products sold directly by South Korean sellers on Lazada, thanks to the e-commerce platform’s partnership with Gmarket, launched in September 2025. More than 800,000 products from South Korea can be bought via the Gmarket storefront on the Lazada app. Items are priced in Singapore dollars and come with English listings, making the products more accessible to Singapore consumers with relatively strong purchasing…