Chinese Smartphone Makers Revise Shipment Targets Amid Industry-Wide Challenges

Major Chinese smartphone companies Xiaomi, Oppo, and Vivo are facing challenges in meeting their 2026 shipment targets. These companies have informed suppliers about reducing the targets by up to 30%, marking the second downward revision this year. The reductions are driven by rising costs and component shortages that continue to impact the market. The cuts mainly affect mid- to low-end models and overseas markets. The industry is experiencing a memory chip crunch, leading to significant cost increases for components. Consumer electronics makers are struggling to secure memory chips due to an AI-driven supply shortage. Some companies are even removing older…