Three Perspectives on the Current State of the Game Industry

Topic: The Era of Connection: Where Is Gaming Headed? – Connecting to the Gamer’s Daily Life Speakers: Chae Jung-won, Director at Nexon Korea; Kim Sung-hoe, YouTuber (G-Sik Baekgwa); Cha Woo-jin, CEO of Cha Woo-jin Entertainment Culture Research Institute Field: Business / Marketing Recommended for: Planners, marketers, and operators concerned with the touchpoints between games and users Tags: #NDC26 #Business #Marketing [? Lecture Topic] Games no longer take place solely ‘within the game.’ Users play, watch, talk, and play again. Streaming, communities, creators, and fandoms are creating new touchpoints between games and users. This discussion brings together three perspectives: Chae Jung-won…