China’s inbound tourism is on the rise over the Dragon Boat Festival holiday, with foreign travelers showing keen interest in experiencing traditional Chinese culture. Fliggy, a Chinese travel platform owned by Alibaba Group Holding, has reported a staggering over 600 per cent year-on-year surge in bookings by overseas users during the three-day holiday period starting on Friday. The spike is indicative of a broader trend where traditional Chinese festivals are increasingly attracting international tourists eager for authentic cultural experiences. According to the World Travel and Tourism Council, international traveler spending saw a substantial increase of over 10 per cent, totaling…
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